By Michael Stelzner
Today, Brian Carroll and myself spoke about lead generation for the complex sale.
We discussed some great concepts and there were some EXCELLENT questions brought up.
Here is a recording of the call:
.Click here to download for offline listening .
HAVE QUESTIONS? If you MISSED the call or would like to ask questions, feel free to post a comment below.
If you're new here, be sure to signup for new post email notifications and join thousands of others. Thanks for visiting!
Posted in Marketing | 5 Comments »
By Michael Stelzner
Everyone struggles with this problem…
“How do I get the ideas out of my head and down on paper?”
Over the years I’ve refined some creative tactics to help those words “flow.”
In this video I provide you a bunch of ideas that will fast track your writing process.
I would LOVE to hear your tips as well…About My Upcoming Course
A LOT of people have been emailing (and calling), saying, “I want to hire you…” I tell them I’m not accepting new clients.
However…
I will be teaching my formula —in detail—VERY SOON (yes the whole process, including creating and driving demand to white papers).
Here’s the challenge: I have a limited number of spots available.
If you think you might be a candidate for the course, click here and determine if it’s right for you .
Posted in Marketing | 15 Comments »
By Michael Stelzner
Let’s just say I was not a happy camper today!
So I just “happened” to have my laptop with me and it just “happens” to have a built in camera so I could capture this.
However, there is a silver lining . Watch for it.
BTW, a lot of you have been asking “What’s up with May 16th?”
I’ll address that in more detail next week. But you can click here for details .
Enjoy the rest of your weekend!
Posted in Marketing | 13 Comments »
By Michael Stelzner
I recently had the pleasure of interviewing Mac McIntosh , one of the reigning kings of lead generation tactics.
MAKE SURE you listen to what Mac has to say (Wow!).
Listen here:
Mac shares some REALLY excellent ideas about what needs to be in place for a successful white paper marketing launch.
Click here to download for offline listening .
Enjoy!
Mike
P.S. People have been asking a lot of questions about May 16th. You can learn more here .
Posted in Marketing | 10 Comments »
By Michael Stelzner
REALITY CHECK
The wrong white paper topic at the front of an excellent marketing campaign will fail.
The fact is that picking the right topic is paramount to success with a marketing white paper.
Think about it: Great books, great movies and just about any great anything is ‘great’ because is resonates with people.
Your job is to find the right topic that your ideal reader’s REALLY care about.
This video gives you some EASY ways to pinpoint that topic (life shouldn’t be overly difficult, right!).
NOTE : This video is a sample from an upcoming course I’ll be teaching .
Posted in Marketing | 16 Comments »
By Michael Stelzner
Does this stuff REALLY work??
I’m sure you must be asking that question.
Of course it does.
Here’s something you may not have considered, white papers are also excellent for growing a list (that can be eventually marketed too!).
Here’s what the company in the video did right:
#1: The gave away super valuable content that their audience neededprovided a sample BEFORE asking anyone to do anything
The results???
Well, you’ll have the watch the video.
This much I can tell you. It was a HUGE success.
All my best!
Mike
P.S. On a different note, I CANNOT believe how many people have watched the video on the main page of this site. Literally THOUSANDS! Click here if you missed it .
P.P.S.: You’ll want to signup for email notification for my next video. It’s about covert ways to pick the killer topic for your white paper (see the sidebar to subscribe).
Posted in Marketing | 17 Comments »
By Michael Stelzner
Want to understand “how to” get people from browsers to prospects?
You’ll want to listen to this…
The below recording is FULL of great content.
This is an interview with the famed Brian Clark of www.TeachingSells.com .
(Brian is also one the world’s leading marketing bloggers!).
Listen to our discussion here:
Tell me what you think?
Click here to download for offline listening .
Posted in Marketing | 18 Comments »
By Michael Stelzner
BTW, you might wonder why I call this the “secret” blog.
The reason I call it this is because you don’t want the competition to find out about the things we’ll be talking about here.
Speaking of that, I would like to hear from you..
How are you using white papers?
What questions do you have
Posted in Marketing | 11 Comments »
